In the dynamic landscape of the digital era, establishing a robust online presence is paramount for businesses aiming to thrive. Custom web portals emerge as a powerful tool in this endeavor, offering a tailored approach to engage users and elevate your brand. In this comprehensive guide, we will delve into the intricacies of custom web portals and explore how they can significantly impact your online presence.

Understanding Web Portals

Web portals are bespoke online platforms designed to meet the unique needs of businesses and their users. Unlike generic websites, these portals are crafted with precision, incorporating specific features and functionalities that align with the business objectives. This tailored approach ensures a seamless user experience, fostering engagement and satisfaction.

Key Benefits of Web Portals

1. Tailored User Experience
One of the primary advantages of custom web portals is the ability to provide a tailored user experience. By understanding your audience and business requirements, these portals can be designed to meet the specific needs of your users, enhancing overall satisfaction and usability.

2. Enhanced Security Measures
Security is a top concern in the digital realm, and web portals address this issue with advanced security measures. With features like secure login credentials, encrypted data transmission, and regular security updates, these portals safeguard sensitive information, instilling trust among users.

3. Seamless Integration with Business Processes
Custom web portals seamlessly integrate with existing business processes, streamlining operations and enhancing efficiency. Whether it’s customer relationship management, inventory tracking, or data analysis, these portals can be tailored to align with your workflow, minimizing manual efforts and reducing errors.

4. Scalability for Future Growth
As your business evolves, so should your online presence. Web portals are inherently scalable, allowing for easy integration of new features and functionalities as your business expands. This scalability ensures that your online platform evolves in tandem with your growth trajectory.

5. Optimized for Search Engines
A crucial aspect of maximizing your online presence is ensuring your web portal is optimized for search engines. Custom portals enable you to implement strategic SEO practices, including keyword optimization, meta tags, and responsive design, positioning your website favorably in search engine rankings.

Implementing Web Portals Strategically

To leverage the full potential of custom web portals, a strategic approach is essential. Begin by conducting a thorough analysis of your target audience and business objectives. Identify key features that will enhance user experience and streamline operations. Collaborate with experienced web developers to bring your vision to life, ensuring the final product aligns with your brand identity.

Conclusion

In conclusion, the power of custom web portals in elevating your online presence cannot be overstated. From providing a personalized user experience to enhancing security and scalability, these portals offer a holistic solution for businesses looking to thrive in the digital landscape. Embrace the potential of custom web portals, and embark on a journey to establish a robust and engaging online presence that sets your brand apart from the competition. Elevate your digital footprint now!

Commerce stands as a pivotal outcome in the global shift towards industrialization and technological innovation. Serving as the backbone for internet retailers, WooCommerce offers a user-friendly interface and robust functionality, making it an ideal choice for businesses of any size. Easily start selling today!

In the realm of commerce, web development companies in Dubai, Sharjah, and Abu Dhabi often present two primary options: BigCommerce and WooCommerce. WooCommerce stands out due to its adaptability for businesses of all sizes, serving as a compelling alternative to BigCommerce. As a free and open-source eCommerce plugin for WordPress, the world’s most popular content management system, WooCommerce empowers you to choose your hosting provider and install the software effortlessly. On the contrary, BigCommerce is a intricate, closed-source, and self-contained eCommerce platform. Regardless of your choice, both hosting and eCommerce features are inclusive in the selected plan.

Let’s look at the advantages that WooCommerce provides, which puts it ahead of BigCommerce.

Theme
Your website’s theme significantly influences its design, encompassing colors, elements, layout, and more. Both WooCommerce and WordPress boast an extensive array of free, high-quality themes. Consider Storefront—an adaptable, user-friendly, and potent theme designed to elevate the aesthetics of your business.

Explore specialized themes on the WooCommerce marketplace for advanced functionality and specific designs tailored to your business. It’s a valuable resource for business owners looking to enhance their website with unique features and distinctive aesthetics.

Alternatively, BigCommerce has a limited collection of free and premium themes available, even from third-party sites.

Feasible Price Points
If you’re just starting out in business and offering a variety of items, every sale matters. As a result, if you pick WooCommerce over BigCommerce, you can expect to save money and increase sales without jeopardizing the quality.

WordPress and WooCommerce are both open-source programs that can be used for free. You will, however, need to purchase a hosting package, which will store all of your files and make them accessible to site visitors, as well as a domain name, which is your site’s URL.

BigCommerce is a paid eCommerce platform. The pricing is determined by the size of the company and the level of functionality utilized to meet the daily sales target. These are excellent, but a hosting package also necessitates the purchase of a domain name.

Optimised WordPress Option
WordPress is a content management system that began as a blogging platform but has since expanded to power 41% of the internet. One of the reasons it is used by everyone from personal blogs to eCommerce businesses, big news networks, and service providers is its emphasis on content creation.

BigCommerce focuses on eCommerce stores, but not on blogging or website management, which are two important aspects of running a successful online store.

Although a plugin can connect BigCommerce to an existing WordPress site, there is still a big gap. To add products and manage your business, you’ll need to link to your BigCommerce account instead of editing them directly in WordPress (known as your dashboard). This adds a significant number of steps to the process.

In comparison, WooCommerce was designed by Automattic, the company behind WordPress.com, specifically for WordPress. Its content and design skills, along with WooCommerce’s versatile eCommerce features, make for a powerful, all-in-one solution for online businesses of any size. WooCommerce allows you to add products, manage orders, update shop settings, and more in the same place where you write blog posts, create pages, and answer comments. If you utilize the free service, you can also keep track of costs, resolve complaints, and manage deposits right on your website.

Enhanced Features
WooCommerce can aid in the correct and efficient improvement of your essential functionality. BigCommerce, on the other hand, may offer top-tier features, but the payment system is equally comparable. In addition, both charge more for premium extensions and specialized functionality.

The cost of customization is where BigCommerce and WooCommerce vary. WooCommerce allows you to modify your store without breaking the bank, while BigCommerce does not. Customization provides extra capabilities, which will greatly benefit your shop.

Growth & Expansion with WooCommerce
Scaling is when you work with your hosting provider to change key features and settings to better suit your regular clients and attract new customers.

This concept has become a reality thanks to WooCommerce. Upgrades to hosting plans, transferring to a new hosting provider, adding more features for speed and load balancing, including a CDN, and acquiring hosting plans are all possibilities for your company.

Hosting, switching to new providers, upgrading plans, and making autonomous business decisions are all part of BigCommerce’s growth plans as well. All of these, however, need money. Otherwise, your company will be unable to make the necessary modifications. In addition, BigCommerce sets a yearly cap on the number of sales you may make under your selected plan. You’ll be directed to upgrade your shop features after you’ve hit that specific limit. As a result, as you and your company expand, so will your payment plans.

Thus, WooCommerce is a better option due to its free and limitless features that may be used for your business.

Payment Methods
By selecting the ideal payment gateway, you will be able to accept online payments and money transfers directly into your bank accounts. It also protects your clients’ credit cards and other sensitive personal information.

Both WooCommerce and BigCommerce provide the same PayPal and Stripe interfaces, which are two of the most popular worldwide payment providers. Digital wallets and foreign options, such as Amazon Pay and Apple Pay, are available alongside it as well.

WooCommerce, on the other hand, shines out because of its fantastic add-ons; customers and company owners use WooCommerce Payment Solution to manage monetary exchanges, charges, recurring income, deposits, disputes, and much more from within the WordPress dashboard.

Flexibility and ease of control
WooCommerce is well-known for its adaptable services and solutions, which have aided several online organizations and retailers. Business owners have achieved greater heights of success thanks to its price and expansion.

In a nutshell, eCommerce website development companies in Dubai, Sharjah, and Abu Dhabi recommend WooCommerce as the ideal BigCommerce substitute.

Navigating the multitude of digital marketing options for your organization can be challenging. Mastering your customers’ conversion paths is crucial in eCommerce digital marketing, and this post will guide you through it. Explore the effectiveness of paid media marketing and discover why integrated e-commerce methods yield optimal results.

What is a customer journey in eCommerce?
The term “eCommerce customer journey” encompasses the duration from initial awareness of your company to the actual purchase. In Google Analytics, this is termed a conversion path. eCommerce conversion paths can be intricate, especially for products requiring a more extended decision-making process. For instance, a customer might buy a AED 20 pair of gloves for personal use rather than a AED 400 piece of artwork as a gift.

Hence, there’s no universal conversion path. Each route varies between products and individuals. It’s vital to understand your current customers’ journeys and anticipate potential paths in the future.

Why is it important to know your customer’s buying process?
Understanding the conversion route of your customers is critical for online businesses. According to an Oracle study, consumers can have up to six contact points before completing a purchase. You’ll win if you have a finely honed digital marketing plan that gives beneficial information to your customers at each crucial touchpoint. If you’re only visible through organic search, you’re missing out on a slew of chances to increase online sales.

How to create a client journey map
Now that we’ve demonstrated how critical it is to understand your customer’s normal conversion journey, where do you look for such information?

If you want to learn more about your customers’ existing conversion routes, go to conversions > multi-channel funnels > top conversion paths in Google Analytics. The top 10 conversion channels your clients use when making an online purchase are displayed below.

While this information is useful for determining the efficacy of your current marketing channels, you must also consider the many other client journeys that aren’t reflected in your recent statistics.

Spend some time considering and investigating the journeys of your usual customers. Creating a visual depiction, such as the customer journey map below, might be beneficial. To visualize alternative situations and target audience personalities, you may wish to construct numerous customer journey maps.

Ecommerce marketing that is integrated
Once you have a clear grasp of your customers’ regular conversion routes, you can start developing an integrated eCommerce marketing plan that guarantees you’re providing the appropriate information to the right people at the right time.

Here’s a rundown of the many sponsored channels you might employ in your plan, as well as why they’re so powerful.

Text adverts on Google
Imagine you’re selling knitted beanie hats and having trouble ranking in the first few pages of organic search results. Google text advertising provides you the chance to swiftly rise above your competition and appear at the top of page one. Even if you’re currently on page one naturally, Google Ads is a terrific method to amplify your brand’s visibility and take control of the search results.

Shopping advertisements on Google
Google Shopping ads are another technique to get your items seen at the top of Google search results. Google Shopping advertisements show above Google text advertising and provide an image of your product, making it easier for potential buyers to explore and resulting in more excellent conversion rates than text ads.

Google Ads may be pretty effective, especially if your items are low-cost or one-of-a-kind.

Display advertising on Google
Google display campaigns show picture banner advertising across websites, mobile applications, YouTube, Gmail, and other Google display networks. If you’re selling home electrical accessories, you might want to consider placing a banner ad on interior design or homeware websites that your target audience frequents; this is a terrific way to raise brand recognition. You may even advertise on websites that are comparable to your rivals’.

Dynamic display remarketing campaigns will display pictures of items your recent website visitors have put to cart but not yet purchased throughout Google’s display network. This is a highly efficient method of increasing online sales and conversion rates.
Paid social platforms like Facebook and Instagram provide a low-cost option to reach a huge number of your target audience, boosting brand recognition and driving traffic to your website. As a result, sponsored social is an excellent avenue for acquiring new customers. You may then create remarketing advertisements with stronger calls to action and a bigger incentive to buy to retarget previous website visitors who did not purchase.

Conclusion
The paid media marketing methods listed above can help you grow your internet revenue by a factor of ten. You can digitally connect with possible new consumers when organic search, sponsored search and paid social channels operate together in harmony—providing the correct pictures, messages, and information to your customers at the right time and on the right platforms. Maintaining relationships and keeping top of mind is critical in the very competitive and saturated world of eCommerce.

Unleash your website’s potential through strategic optimization, focusing on key success elements like compelling content and seamless navigation. Elevate your online presence, captivate your audience, and achieve digital excellence. Identifying the right target audience is crucial for business success, and a digital marketing company in Dubai can assist in this task. Explore our list of tips to pinpoint and reach your website’s correct target audience effectively.

Conduct Research

Thoroughly researching your target audience is crucial. Before finalizing a target audience, gather extensive information about potential consumers. Pay close attention to key details such as income bracket, purchasing power, spending patterns, preferences, demographics, and internet browsing habits.

Ask Questions

Marketing professionals will benefit by asking questions about their target audience.

When determining your target audience, consider the following questions:

• What are their requirements? What are they looking for?
• What kind of individual are they?
• When they go shopping, where do they normally go?
• How their social media profiles look like?
• What are the ways in which your product or service satisfies their requirements and desires?
• What sets you apart from your competitors?

Answering these questions will not only help you focus on your target audience, but it will also help you better understand your own brand. Understanding how your brand can satisfy their demands and how you distinguish from the competition is critical knowledge that can aid in strategy development.

Search Engine Optimization (SEO)

When aiming to boost your website’s traffic, Search Engine Optimization (SEO) plays a crucial role. Conducting thorough keyword and SEO research is essential for optimizing your website’s content. While having high-quality content is excellent, without optimization and relevant keywords, your website may struggle to engage your target audience.

Incorporating terms regularly searched by your target audience can enhance your website’s visibility, making it easier for them to discover and engage with your content. Analyzing data from Google Analytics and assessing your SEO score will guide you in creating a content strategy that effectively increases traffic to your website.

Utilizing this information can help you transition from a broad audience to a more specific one tailored to your website’s objectives.

Evaluating Current Clientele

Another suggested tactic is to look at your current clients that can assist you in locating future consumers. If you have a certain set of people that visit your website, click on your landing pages, and follow you on social media, it would be good to look at their data and see what type of habits, interests, and behaviours they possess.

Consider the questions you posed throughout your investigation. Reply to these questions with your current customers in mind. Examining these responses can provide valuable information that can help you build your advertising plan.

These demographic features and audience insights may help you create a picture of the ideal customer and identify the best marketing messages to reach the target segment..

Observe The Competition

Examining direct competition’ websites is another method to begin identifying your target audience. This might help you figure out what your brand’s market segment is. You don’t have to target the same demographic as your competitor, but observing them might help you figure out what works and what doesn’t.

Analyze Your Social Media Efforts

A good resource and reference point to identify your key audience is to look at your social media platforms and the kind of profiles that follow you. Your target audience is vital, and it’s critical to examine your online communities to discover how they connect with your business. You may discover that your targeted audience is not the same as your actual audience.

Examine your Instagram, Twitter, TikTok, and Facebook insights to understand how you connect on various social media networks. You should also check your Google Analytics to see how your campaigns are performing. All this information will be useful when creating content for your social media profiles.

If you’re not reaching out to your potential consumers, you may need to make some adjustments. This might help you enhance your messaging and narrow down your website’s target audience.

Develop Customer Personalities

Finding the ideal consumer personality is a trade secret. These personas are fictitious representations of your target audience that may assist advertisers and marketers in focusing their time and effort on them. These personas are modelled after genuine consumers and are intended to serve as benchmarks for a specific client. Personas may assist marketers in identifying the target audience, crafting key messages, and increasing traffic to the website. Ideally, the more precise a profile, the more you may tailor advertising materials to your target demographic.

Mapping Out A Marketing Strategy

Once you’ve determined your website’s precise target demographic, it’s time to create a digital marketing plan that will bring people to your website landing page. Using Facebook advertisements, swipe-up capabilities, and email marketing strategies with clickable ads can assist you in determining where your visitors click. Understanding the different sorts of marketing materials that work for your target demographic will assist you in crafting effective messages that reach the desired audience.

Use Data Efficiently

Using the data you gathered about your target audience might also help you with your advertising strategies. Return to your audience’s buying patterns, behaviours, and purchasing power, to produce content that corresponds with this insight. Ensure you use the data to create campaigns that are supported by research.

Assess Efforts

Examining your Google statistics, interactions on a Facebook post, website traffic, and other social media information may help you create successful content that drives visitors to your landing pages.

You may miss out on reaching your target audience or growing website traffic if you fail to analyse your advertising efforts. This omitted step might result in costing you money, in terms of income and marketing costs, in order to re-engage your audience.

When defined effectively by a digital marketing or web development company in Dubai, your target audience may assist in the growth of your organisation and the rise of website traffic.

A well-designed website is essential for any E-commerce business. Consumers must be able to easily navigate a website to find what they are looking for. If customers have a positive experience while using a website, they are more likely to return and purchase again.

The same is true for in-store shopping: if you have difficulty finding what you are looking for, you are unlikely to return. So, whether online or in-store, a great user experience will guide customers smoothly through the shopping process, increasing customer satisfaction, and the company’s revenue.

In this blog, we’ll go over some of the most important aspects of E-commerce web design that ensure online stores are user-friendly, dependable, and retain customers.

1. An intuitive user experience throughout the online shopping experience
It’s as simple as that: a poor user experience prevents visitors from converting. This is why shopping cart abandonment (when visitors leave your site without making a purchase) is one of the most serious issues confronting e-commerce businesses today. Designers work hard to create smooth transitions, such as finding a product, adding it to the cart, and making the purchase.

To simplify the online shopping experience, designers must consider the following factors: accessibility, usability (for example, limiting the number of fields a user must fill out during the checkout process), and conversion without forcing users to commit.

Furthermore, smart product recommendations and personalized content are becoming increasingly popular among e-commerce businesses. Personalization can significantly improve the user experience and, as a result, the conversion rate. When designing user journeys, it is critical to keep this in mind.

2. Design that is responsive
With the rise in online e-commerce traffic via smartphones and tablets, having a consistent experience across multiple devices is critical. Websites that do not provide a mobile-friendly experience are likely to drive away customers and lose out to competitors who may be one step ahead.

Simplified interface design, micro-interactions that improve a user’s experience, image zoom support, content hierarchy, and page loading times are all practices to consider when designing mobile for E-commerce.

3. Simple navigation
A user attempting to purchase from your website should be able to find their desired item immediately. Your site’s navigation must be obvious and organized to direct and assist customers. With prominent categories and sub-categories, the navigation should be easy to find. After all, if a user cannot find an item, they will not purchase it!

A prominent search bar is an important feature that all E-commerce sites with large selections should think about. It enables users to find exactly what they are looking for.

4. A call to action
A call to action (CTA) directs visitors to the next step they should take, and in the world of e-commerce, a well-designed CTA can convert a visitor into a customer.

On the other hand, using a standard CTA may not be the most effective way of capturing users’ attention and encouraging them to take the next step. You want your button to stand out, but it can’t be too ‘aggressive.’ It must be consistent with the rest of the site.

When designing a CTA, keep the following factors in mind: contrasting colors, size, spacing, shape, and effective copywriting. We also recommend testing various CTAs to determine which version performs best with your customers.

5. Product photography of high quality
Because online customers cannot touch products before purchasing them, the best way to showcase a product is through high-quality photography. Customers will understand what you’re selling better if the items are photographed from various angles, realistic settings, and important product details highlighted. The addition of 360-degree product viewers is also a nice touch.

A consistent yet creative approach can go a long way in converting visitors into customers, increasing brand awareness, and allowing people to get an overall “feeling” of your company through the aesthetics of your photographs.

6. Content that is concisely written
Beautiful photography should always be accompanied by descriptive copy that is appropriate and detailed. It will assist customers in better understanding your product. Overcrowding an E-commerce website with copy can make customers feel overwhelmed. Let’s face it: no one wants to read long, boring paragraphs.

Condensing and shortening the copy makes the information easier to digest and encourages visitors to actually read it! Creative copywriting, like photography, can help you better appeal to your potential customers. Make sure the language is appropriate – for example, with younger audiences, a more fun, casual copy can be used.

Finally, there are more than six aspects of E-commerce web design to consider, but these are the most important. Keep in mind that no two E-commerce websites are alike!

Keep in touch with Inteliqo – A web Development and E-commerce Web Design Company In Dubai to keep yourself updated on emerging issues in Digital industry, web design and development. If you have any question, require any help or you looking for an Digital Marketing Company In Dubai then, contact us today! Also like us on Facebook, follow us on Twitter and Linkedin.

Your first thought might be that the web designer is exaggerating the value of their work. And in most cases, you may be correct. However, we are talking about a few clients significantly impacted by a website redesign because the changes run deep within the organization. So, what is website redesign?

What is a Website Redesign?
A complete website redesign entails rebuilding your website from the ground up, from the code to the appearance, functionality, and user experience. A website redesign, like renovating your office or shop, will improve the look and feel of your site, enhance it with new features, and ultimately drive better business results.

You can also choose to redesign only the backend or frontend components of your website (the backend is the code that powers your website’s functionality, and the frontend is the visual interface that visitors interact with).

What are the 3 Reasons to Redesign your Website?

1- The website redesign process scrutinizes your entire marketing campaign.
Redesigning a website is at the heart of any company’s marketing efforts. The process of planning website changes raises concerns about current marketing initiatives, such as the disparity between digital and traditional marketing spends, the evaluation of existing channels, and the exploration of additional digital marketing channels.

2- The more processes the website affects, the greater the organizational change.
At first glance, it appears that a website redesign would only affect marketing and sales. However, a well-designed modern website can disrupt many functions, including HR, Quality, Customer Support, and, in some cases, Manufacturing.

How does this work? Websites nowadays rarely serve solely as information sources. They have forms and functionality that allow data to be sent to and from multiple departments. A well-developed career section can help the HR department, which can help Manufacturing by making high-quality hires. A strong enquiry section can revitalize sales and marketing. A well-designed feedback section can activate the company’s quality control department. Everything is now interconnected.

3- Nothing succeeds more than success—the significance of a successful website.
A great website can be transformed into a lead generation machine. When combined with an excellent digital marketing program, it has the potential to accelerate and multiply any company’s turnover and top line. We’ve seen it repeatedly: a revitalized website propels a company into the marketplace, where it begins to take market share. It creates a virtuous cycle that feeds on itself and transforms the company’s outlook.

What are the Benefits of the Website Redesigning?
You will probably evaluate the need for a website redesign based on its returns, as you would any other type of business expenditure, to determine if it is worthwhile.

Because a good website redesign requires a significant investment, here are three major business benefits that justify and help pay for it.

1- Better branding
An updated website will help to reinforce your brand’s consistency. With a modern design, your website will promote consumer trust and brand recognition, which is why a website redesign can do wonders for your brand-building efforts.

Potential customers who find your company online will evaluate the trustworthiness of your company based on the overall design and quality of your website.

First impressions are essential, and your website’s design influences them 94% of the time.

If your website appears cheap and out-of-date, does not function properly, or provides a poor user experience, it may turn off potential customers.

On the other hand, a website redesign helps to keep your business relevant and enhances your brand image with a strong impression.

2- Improved search engine rankings
A well-designed website also means improved SEO. Your website’s redesign should consider search optimization from the code to the final responsiveness.

Finally, your site’s redesign will help you climb the SERPs, resulting in more organic traffic.

Furthermore, once people click on your link and visit your modern website, they are more likely to stay. Visitors will browse through your site and check out more pages if your site structure is optimized, lowering your bounce rate.

Finally, a well-designed website can attract more backlinks, giving you a strong push for even higher Google rankings and more referral traffic.

3- Enhanced information flow
The primary goal of your website content and information is to help potential customers learn more about your company, products/services, and, ultimately, close deals.

Whether it’s information about your company, your founder’s story, or simply educating them on your products and services, the primary goal of a website is to provide information that allows visitors to take the desired action (conversion).

Of course, people expect to have the information they always need right in front of them. And an optimal information flow is required to persuade visitors to consider your offerings and become paying customers.

After all, you’re probably aware that your website is the foundation of your company’s digital presence and that it has a significant impact on your brand and its perception. Maintain consistency across all of your marketing channels and customer touchpoints to become instantly recognizable Inteliqo.

Enhance your online presence with premier WordPress website development in Dubai. Our skilled team creates responsive, visually striking sites tailored to your business needs. Unleash WordPress’s potential for a standout digital experience in Dubai’s competitive landscape. Beyond its blogging reputation, WordPress serves as a versatile CMS (Content Management System). The WordPress admin area features a user-friendly What You See Is What You Get editor, akin to a simplified version of Microsoft Word. With no HTML expertise required, anyone can effortlessly add and edit content. For advanced users, a “code view” option allows direct HTML code editing within a post, page, or article. Discover the multifaceted capabilities of WordPress.

All you need to know about the initial settings – Permalinks and Comments
Setting up WordPress becomes straightforward with suitable web hosting supporting PHP and running MySQL databases. After installation, fine-tune various settings. For a website rather than a blog, enhancing the user experience may involve removing comment features. Updating the Permalink structure, also known as pretty URLs, is equally crucial.

Using a Static Front Page
The content page is created once the main site settings are completed. A WordPress admin area provides an option to let you specify either using the latest posts or a static page as the front page of the site. Initially, most people choose the site to use a static page for the home page.

Individual Page Templates
You can indicate separate templates to be applied to individual pages, using some extra PHP files and the page template option. By this, you can achieve to get a different page template for your home page and the rest of the pages on your website. It’s important that the home page file must be titled home.php if not it will not work.

Individual Templates For Categories and Posts, Too!
While creating pages there is a readily available page template option but the same kind of template is not available while creating the posts. If you still want to achieve creating a set template for the posts, you can use PHP scripting, by using the category ID. In this way, you can keep the sidebar and header from the portfolio page along with the individual Portfolio posts.

Putting It All Together
There are some automated features of Word Press as a CMS. It has the PHP code mentioned above to automatically list the testimonials and FAQ. For example, if one adds a new post, whenever there is a new client recommendation, it’s automatically added to the sidebar and main testimonial page. This is yet another example of exactly why developers love web design and development so much.

Control
You can code any part of WordPress to function as per your need. WordPress runs smoothly as a CMS. What makes it great is how much freedom of control you get to have. You have access to all folders and files. If you are a quick learner or know PHP, you can make a masterpiece quickly. You can also make a theme or plugin to be installed into your WordPress. Turn plugins on and off with one click, by this, you can redesign your site with a quick and simple theme. It provides a vast amount of themes and plugins that are available for download.

User Interface
The admin section of WordPress is easy to understand and modify; you can make pages, installs, posts, and updates in a super easy manner. You can rely on the WYSIWYG editor which gives you everything that is needed to post a story to your site. You can schedule it for another day or publish a post on the same day. You can establish password protection for a page or allow commenting on your site. It’s all displayed with a pleasing user interface.

Conclusion
WordPress has many features including a template system and a plugin architecture. WordPress permits you to build any kind of site because it’s too versatile. The advantage of WordPress as a CMS is a way to add audio, content, videos, images, audio, etc. to your site; Use plugins that will instantly give you a theme or social sharing, which will instantly give you a nice-looking site.

Boost your online visibility in Dubai with strategic SEO for improved search rankings. Our expert services optimize your digital presence, ensuring higher visibility and enhanced search engine rankings. Elevate your online success with our tailored solutions in Dubai. According to StatCounter, a web traffic analysis website, Google has overwhelming dominance as a search engine. It has 81 percent market share on desktop devices and 94 percent on mobile. Appearing high up on search results is vital for businesses, so websites are always anxious to maintain and improve their Google search rankings.

In May, last year. Google had announced that the next upcoming change in 2021 will have to do with site performance — how quickly a page loads in the browser after a user navigates to the site.

It’s been a big factor for some time, in part because mobile usage has exploded. Hence it as a priority in terms of Google’s algorithm.

Google’s announcement about its upcoming search ranking update spotlighted Core Web Vitals. It is a collection of metrics to quantify the “user experience” factor of a website

The first metric calculates how long it takes the website to load its largest visible piece of content, such as an image, video or large block of text.

The second criteria measures how quickly a website becomes responsive once the user navigates to it.

The third metric is on how much a website’s layout shifts during the page loading process. This problem, known as “cumulative layout shift,” is what causes the frustrating experience of having the text you were reading suddenly shift out of view.

Page performance is going to be increasingly important for determining search rank in the future